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Home > Are Your Online Marketing Efforts As Effective As They Should Be?
We Have Found 2 Products for your search of Are Your Online Marketing Efforts As Effective As They Should Be?.
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Are Your Online Marketing Efforts As Effective As They Should Be?
by Jason Breck
If you're not sure, it may be time to take a hard look at it. The reason? It is undeniable that today the Web plays a more vital role in used-car sales than do print ads. More than twice as many late-model used-vehicle buyers find the vehicle they purchase through the Internet than both newspaper and magazine classified ads combined, according to the J.D. Power and Associates 2006 Used Autoshopper.com Study SM.
Add to that, the phenomenon of the so-called Generation-Y. Typically, the twenty something and under population purchase used cars. The used-vehicle market will only increase as today's younger buyers become a larger buying force in the market. Buyers under the age of 35 are more than four times as likely to be led to the vehicle they purchase by information found online than by print classified ads .
But many dealerships have holes in their used-car online marketing efforts. This is evident if you visit the average dealer's website. Used-vehicle inventory on the average dealer's website is out of date; pictures are missing or are incomplete; and used-vehicle department sales staffs are not typically aware of Web-related activities.
At the very least, dealers should require their Internet managers have a process for uploading used-vehicle inventory online. This includes both the dealership website and classified sites such as AutoTrader.com, Cars.com, Vehix.com, UsedCars.com, and any other lead generating sites that the dealer is signed up with. Each vehicle should have approximately six to ten photos at a minimum. If your lead generating site allows for 27 or 32 pictures, then it only makes sense to include that many.
Successful Internet managers also suggest writing a short description of the vehicle, rather than relying on acronyms that many buyers may not understand. This helps to create an emotional attachment to it, and leaves the customer feeling better informed.
In my experience, I have found that it is also imperative to include a price and mileage with each and every vehicle. Online buyers are seeking information. The more information you can provide them, so that they can make an informed decision, the better. If you don't provide this information, they will more likely buy from a dealership who did.
So take a step back and examine your online marketing efforts. Do all of your online vehicles have photos? Do they include at least 6-10 photos of each car? Is there SOLD inventory still being advertised on your sites? Are you adding custom descriptions for each vehicle? Chances are, if you are the "average" dealership, you have room for improvement. Start being above average and start selling more cars!
Jason A. BreckInternet Marketing Specialistjab@sellcarsfaster.com
About the Author
Jason A. BreckInternet Marketing Specialistjab@sellcarsfaster.com http://www.sellcarsfaster.com
Secrets to Effective Web Design - Ford Saeks
On my YouTube Channel http://www.Yoututbe.com/primeconcepts I (Ford Saeks) have several short video clips related to Effective Web Design and Internet Marketing. This video continues the secrets of creating your Online Cash Machine a.k.a. your website.
Secret # 7: Keep the Graphic Designer and Web Programmers in Check.
Your web designer shouldnt be in control of the marketing process and you should identify your specific outcome for each area and page of your website.
Remember that you're the marketer You need to control the sales processes. Don't lose navigation ease for special effects. Please avoid a circus look with too many fonts, sizes and colors. Remember to construct the site with clear and redundant navigation. That means adding the main navigations choices to the top and bottom of the page.
Add a site map for the search engines and visitors. A site map is a directory listing of your pages listed on a pages for easy access. Make sure your web designer checks the visual layout and menus on a PC / MAC with different browsers. Check your site in internet explorer, Firefox and Safari. Also, some new java-type menu programs work great on one type and are all messed up on a different type of browser.
Before you hire any web design firm, or other vendor for that matter do you do diligence and check out their references. Review samples of their work too! If you dont see clear marketing messages and actions steps Find someone else.
Secret # 8: Use your Stats! Set up your tracking methods and calculate your visitor value?
This is also know as Value-Per-Visitor (VPV) Take your sales Sales $ dollars for a given period, usually a month and then divide by the number of visitors to your site = VPV (Example: $1000 / 5000 = .20)
How much is each one of your site visitors worth? This will also help you determine how much you can spend in PPC too. Not to oversimplify, but if youre visitor value is only .30 cents, then you wouldnt want to bid higher than that or you'd be losing money.
For most of you watching, the point is for you to identify and calculate your sites performance benchmarks. Do you know how many people visit your site? What is your average conversion rate? Are people joining or unsubscribing from your lists. How long are they staying on your site? You can learn a great deal from your site because it tracks everything. Check your site statistics Ask your webmaster. This helps you identify areas for improvement on your site so you can turn more clicks into customers.
Use Google Analytics Its free and quite powerful. It tells you everything you want to know about how your visitors found you and how they interact with your site. The new Google Analytics makes it easy to improve your results online too. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. And the best part is that its free!
Lets Review:
1. Get clear on your outcome and purpose for your site (Add value, make a profit)
2. Get more domain names.
3. Design with marketing in mind
4. Create your top 50 Keywords
5. Help the Search Engines find you. SEM / SEO
6. Build your Database
7. Keep the Graphic Designer in check
8. Use your Stats and calculate your value-per-visitor VPV
I hope you're excited about all the ways you now have to increase your websites performance. Each ONE of the ideas I've shared with you today can make you a lot of money if you take the time to implement them.
Remember, whether you're the an Entrepreneur, CEO, Marketing Director, or Staff Member everyone on the team plays an important role in being sure all of your marketing efforts Add Value and Make a Profit.
Thank you for joining me. Until next time, I'm Ford Saeks reminding you to take action on creating and delivering the right message, to the right market, with the right methods to enjoy Profit-Rich Marketing Success!
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